Reviews Academy

Reviews Academy — how to collect, reply and rank

The operator's curriculum for verified reviews. Practical, sequential modules built from real ScoreReview UK cases — from your first invitation to compounding organic growth.

For business owners & operatorsBack to newsroom

What you will take away

  • Outcome 01
    Collect verified reviews consistently — not in bursts.
  • Outcome 02
    Reply to negative reviews in a way that recovers customers.
  • Outcome 03
    Move up in Google search using structured, honest review pages.
  • Outcome 04
    Build a compounding reputation instead of chasing star counts.
  • Outcome 05
    Turn feedback into a product & service improvement loop.
  • Outcome 06
    Comply with UK DMCC & CMA guidance without lawyers.

The curriculum

Module 01

01 · Foundations of verified reviews

What 'verified' actually means, why tiers exist, and how to talk about your reviews with confidence.

  • The four verification tiers and when each applies
  • The trust ledger — public evidence, no backroom edits
  • Common myths (paid removals, star inflation, review gating)
Module 02

02 · Collecting reviews at scale

Turn every purchase, appointment or job completion into an invitation — without spamming customers.

  • Timing: the seven windows that produce the best response rates
  • Channels: email, SMS, in-store QR — what works where
  • Copy templates that stay compliant and human
Module 03

03 · Replying to reviews (especially the hard ones)

A reply framework professional teams use to recover customers and defuse public conflict.

  • The 'acknowledge → own → resolve → invite offline' script
  • What never to say publicly (and why)
  • When to escalate to moderation or dispute a review
Module 04

04 · Ranking with reviews

Reviews are the strongest local-SEO signal you own. Learn how to publish them so Google can read them.

  • Review schema that earns rich results — and what triggers manual actions
  • Local pack signals: proximity, prominence, relevance
  • Internal linking from category & business-profile pages

Common questions

Who is the Reviews Academy for?

Owners, operators and marketing leads at UK service and retail businesses — solo tradespeople through to multi-location groups. The modules are ordered so a beginner can follow them front-to-back, and specialists can dip into any single lesson.

Is the content free?

Yes. The Reviews Academy is part of the ScoreReview UK newsroom and does not require an account.

How often is it updated?

Every lesson is dated and revised whenever UK regulation, Google's guidance or our own benchmarks change materially.

Continue in the newsroom
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