Incentivised review policy
ScoreReviews UK does not allow businesses to reward customers for leaving reviews. This policy explains what counts as an incentive, what is permitted and how we enforce it.
What this covers
Any cash, discount, gift card, prize draw, free product, loyalty points, future credit or service upgrade offered in exchange for a review — positive, negative or neutral.
Who it applies to
Every business with a profile on ScoreReviews UK, every employee acting on the business's behalf, and any third-party marketing or PR agency operating an invitation programme.
What is permitted
Sending a neutral, equal review invitation to every customer after service delivery. Reminding non-responders once. Responding publicly to any review. Disputing reviews with evidence.
What is prohibited
Conditioning rewards on submitting, editing or removing a review. Asking only happy customers. Filtering invitations by predicted sentiment. Paying third parties to generate reviews.
How users report incentivised reviews
Use the Report a review form on any review or email policy@scorereview.uk with the review URL and any evidence. Reports are confidential and reviewed within five working days.
How businesses respond
Businesses receive written notice of any flagged review, a copy of the evidence and seven days to respond before moderation acts. Outcomes are logged on the public moderation history.
How moderation works
Our moderation team applies this policy independently of commercial relationships. Disputed decisions can be escalated to the independent moderation board, whose decisions are binding on us.
What the platform does not guarantee
We cannot guarantee detection of every incentivised review. We can guarantee that once detected, incentivised reviews and any aggregate ratings derived from them are removed within the published moderation SLA.
What you get
- Compliant with UK CMA fake-review guidance
- Compliant with Digital Markets, Competition and Consumers Act 2024
- Compliant with FTC endorsement guides (16 CFR Part 465)
- No platform-side incentives — we never reward reviews either