A public explainer of the ScoreReview UK trust score: what each tier means, how verification, moderation and time weigh into the number, and how to read a business profile like an analyst.
The trust score is not an average of stars. It combines verification, volume, recency, moderation history and dispute outcomes.
Every review carries a verification tier. Higher tiers count more — a lot more.
Every action we take is logged in the public trust ledger. This module explains how that log is built and how to use it.
A step-by-step guide to inspecting a business profile — for consumers and journalists.
The technical basis of the score — published so anyone can review it.
Why a business can look great on one platform and poor on another — and which signals to trust.
No. The trust score is derived entirely from verified customer activity, moderation outcomes and time. There is no paid tier, no removal-for-fee and no ranking boost for subscribers.
Continuously. New verified reviews, disputes, and time decay all recompute the score on ingestion. Public changes are traceable in the trust ledger.
There is no direct appeal — because there is nothing subjective to appeal. What you can do is dispute specific reviews you believe are fake, and improve the score components you control: cadence, verification tier and reply rate.