A research-led hub on the behavioural science of trust, decision-making and reviews. What actually changes a mind between the tab opening and the buy button — grounded in academic studies and our own dataset.
Trust is a heuristic, not a calculation. Buyers spend seconds — not minutes — deciding whether to keep reading.
Eye-tracking and dataset studies converge on a surprisingly consistent pattern.
The three cognitive forces that dominate review interpretation — and how each is mis-applied.
The path from consideration to purchase — measured in seconds and thumb-scrolls.
How an owner reply reframes a negative review — and when it does the opposite.
Findings from millions of verified interactions on ScoreReview UK.
Where possible we cite peer-reviewed behavioural science. Our own dataset findings are published with methodology notes so other researchers can replicate them.
Yes — the way buyers read reviews changes what you should collect and display. Ranking is downstream of behaviour, not the other way around.
Aggregated benchmarks are published openly. Access to raw, tenant-scoped data is available to enterprise customers under DPA.